Communications and Digital Officer
Job No:
101233
Location:
Melbourne, VIC or Auckland, NZ
- Are you a Communications and Digital professional looking to join a vital not-for-profit?
- Exciting opportunity with an established and dynamic organisation!
- Competitive remuneration circa $50,000 - $55,000 + super!
- Choose your base - Melbourne OR Auckland!
What is Fairtrade?
It's okay, we get this question a lot.
Put simply, Fairtrade is about stable prices, decent working conditions and the empowerment of farmers and workers around the world.
Fairtrade Australia and New Zealand (ANZ) is a dynamic and ambitious development organisation committed to tackling poverty and injustice through trade. Fairtrade is best known as the independent, not-for-profit body behind the Fairtrade Mark, a means for assuring consumers that their purchase helps disadvantaged farmers and workers in developing countries secure a better deal. The Fairtrade Mark is the best known and most trusted ethical label amongst consumers worldwide.
The global Fairtrade network is 50% owned by producers representing farmers' and workers' organisations and there are more than 2,500 products worldwide bearing the Fairtrade Mark, including coffee, chocolate, cotton and gold.
For more information visit their website.
About the Opportunity
Fairtrade ANZ now has an exciting opportunity for Communications and Digital Officer to join their Melbourne, VIC or Auckland, NZ team on a full-time basis.
Reporting to the Digital Communications and NZ Marketing Manager, and working closely with members of the Marketing & Community Engagement team across the Australian and New Zealand offices, your main responsibility will be to create clear, consistent, and compelling messaging about Fairtrade.
You will also support the development and maintenance of Fairtrade's presence and voice as well as building reach and engagement through the application of best practice and data-based decision-making.
In addition, you will support the management of the Fairtrade website, campaign microsites, blogs, e-newsletters, and amplifying Fairtrade's messages and campaigns ensuring the effectiveness and appropriateness of communications.
More specifically, your day-to-day duties will include (but not be limited to):
- Storytelling for the organisation including writing and/or editing communications material (including leaflets, posters, campaign materials, etc);
- Proactively working with colleagues across Fairtrade's ANZ websites, based on digital trends, internal/external analysis, campaigns, and stakeholder requirements;
- Liaising with external content producers as required to ensure the necessary quantity of quality and interrelated content is available for use across all channels in keeping with internal content strategy;
- Regularly monitoring website and social media performance to collate information on performance and producing statistical reports using a variety of analytics tools to report, track, and measure activity with performance metrics and benchmarks;
- Suggesting and implementing solutions to improve content and conversion in relation to the website;
- Supporting the Digital Communications and NZ Marketing Manager to monitor, adjust, and administer Pay Per Click campaigns across platforms such as Google AdWords and Facebook Adverts manager; and
- Monitoring and analysing competitor digital activity, evaluating areas of learning and making recommendations for improvement.
To view the full position description, please click here.
Do you have what it takes to join the Fairtrade team?
To be considered for this position, you must have a proven track record in writing, editing, proofing, and production of high quality, creative, compelling, and effective print and digital materials for a public audience.
While not essential, a tertiary qualification in Journalism, Mass Communications, and/or Marketing will be held in high regard.
You will also have demonstrated experience in writing for web pages, with the ability to communicate human stories and translate complex information and ideas into simple digital content in an accessible and compelling way.
A good working knowledge and technical understanding of digital platforms (including Google AdWords, Falcon, and/or Hubspot) and trends within digital marketing will be crucial to your success in this role. As will a basic understanding of user experience principles and best practice, strong analytical skills, and inquisitive thinking.
In addition, you will have self-drive, exceptional interpersonal and communication skills, and truly love creating engaging, quality content.
Importantly, Fairtrade ANZ is looking for candidates with a genuine interest in social justice and an alignment with the values and beliefs of the organisation in relation to social justice causes.
What we can offer you
In return for your hard work and dedication, you will receive a competitive remuneration circa AUD $50,000-$55,000 plus super is on offer, negotiable with skills and experience. You will also have access to great salary packaging options to further increase your take-home pay.
With flexible office hours, and the ability to work in either Melbourne or Auckland, there are plenty of options available to create the work/life balance you have been looking for.
At Fairtrade you will be joining a small, yet passionate team of individuals who are empowered to drive real, global, social change. This opportunity won't last long so don't wait - apply now!