Digital Marketing & Communications Manager

Job No: 109567

Location: Port Melbourne

Employment Status: Full Time

Closing Date: 12 Apr 2019 AEST

• Work in highly experienced team of marketers!
• Enjoy opportunities for career growth and development!
• Attractive salary package, negotiated on experience with super and other benefits!
• Dynamic and growing organisation!

About the Organisation

With an extensive history stretching back over 80 years, and four generations of family ownership, Haymes Paint exemplify quality, passion, and commitment. Haymes Paint are constantly innovating to produce the best possible products to suit their customer’s needs.

With a strong belief in their values of individuality, independence, and integrity, you won't find their products, or their people, ever compromising on quality, and always striving to ensure the highest standards are met and surpassed in everything that they do. 

About the Opportunity

Haymes Paint now has an exciting opportunity for a Digital Marketing and Communications Manager to join their friendly team in Port Melbourne.

Reporting to the National Marketing Manager, the Digital Marketing and Communications Manager will be responsible for creating and executing an integrated and multi-channel engagement and digital marketing strategy for the Haymes Paint business.

This role will work closely with all areas of the business and with the rest of the marketing team including the Promotions, Colour and Product team to ensure best practise methodologies are being implemented, and all activity is integrated with the strategic direction of the Haymes business. 

Some of the more specific responsibilities of the position will include:

• Developing and optimisation of the Haymes digital experience that will attract and engage customers, and ultimately drive growth, subscription and meet projected targets;
• Identifying improvements, online trends and advancements in the digital space that can be integrated back into the digital strategy;
• Identifying potential partners and influencers who can be used to leverage and promote the Haymes brand in the retail, trade and specifier markets;
• Measuring current digital practices and asset effectiveness across the Haymes digital channels;
• Management of one direct report; and
• Strong understanding of social media marketing, and content creation is required also, with the ability to create content with the digital agencies as required.

To view the full position description, please click here.

About You

To be considered for this position, you will hold tertiary qualifications in marketing, communications or a related field and have considerable experience gained in B2C and B2B customer-centric marketing environments. You'll need to demonstrate a strong understanding of SEO and SEM principles, with the proven ability to manage and deliver national digital and communication strategic plans and campaigns, that align to the Haymes Paint national marketing strategy. 

Working with a variety of digital platforms, the ideal candidate will have a good working knowledge of social media management, EDM creation and execution with marketing execution platforms - Campaign Monitor and Exact Target preferably. Google Analytics and Google AdWords experience is essential as you'll use these platforms to measure and monitor campaign effectiveness and provide reporting on results back to the Haymes management team. Experience in website maintenance, UX and UI principals and basic understanding/experience with HTML is required. 

Finally, you will have a keen eye for detail in the digital marketing space, and a flexible approach. This role requires a strong business ethic, with the successful candidate able to work both independently and collaboratively with a team as required. Working with a highly experienced team of marketing professionals, you'll also need a collaborative and results orientated approach to ensure you develop strong relationships with internal and external stakeholders, and that all campaigns are executed efficiently to maximise engagement.

About the Benefits

The successful candidate will be rewarded with an attractive salary package, negotiated on experience, plus super, laptop and phone.

Haymes Paint encourages a family-friendly working culture, to ensure you receive a healthy work/life balance. 

This is a unique opportunity to take that next step in your career, and to have your ideas heard and to see them become a realty! Apply Now!