Digital Marketing Manager
Job No:
113740
Location:
Bella Vista
- Newly created leadership role - join an international industry leader during an exciting time!
- High levels of autonomy and variety in this strategic digital marketing position!
- Attractive remuneration circa $110,000 - $120,000 PLUS super, bonuses & generous range of benefits!
- Excellent company culture & support within a global community - enjoy fantastic opportunities for career mobility, development & progression!
About Roche Australia
Headquartered in Basel, Switzerland, Roche is a leader in research-focused healthcare with combined strengths in pharmaceuticals and diagnostics. The world’s largest biopharmaceutical company, Roche has truly differentiated medicines in cancer, immunology, infectious diseases, ophthalmology and neuroscience.
Roche Australia has more than 600 passionate employees working across their three businesses – Roche Pharmaceuticals, Roche Diagnostics and Roche Diabetes Care.
This opportunity sits within the Roche Diabetes Care business - a pioneer in the development of blood glucose monitoring and insulin delivery systems which is committed to helping people with diabetes everywhere in the world think less about their daily diabetes routine so they can get true relief, day and night.
Roche strives to attract and retain the very best talent in the industry. This commitment stems from the belief that their people are the key to bringing their medicines and diagnostics to patients in the most effective way.
About the Opportunity
Roche Australia has an exciting opportunity for a full-time Digital Marketing Manager to join their team in Bella Vista, Sydney.
This is a brand new - and pivotal - position within Roche Diabetes Care, primarily responsible for creating and executing the digital marketing strategy for the business, with a focus on customer acquisition, activation and retention. An additional key focus of this role will be to drive the new eCommerce function within the business.
This role will work closely with all areas of the business to ensure a successful re-brand of the company's digital space within the Australian market, and to ensure best practice methodologies are being implemented.
More specifically, some of your key duties will include (but will not be limited to):
- Measuring current digital practices and asset effectiveness across digital channels, identifying areas for improvement;
- Managing customer facing digital assets (i.e. website, microsites, social media channels, etc.) and marketing automation;
- Optimising the digital experience that will attract and engage customers, and ultimately drive growth and meet projected targets;
- Identifying improvements, online trends and advancements in the digital space that can be integrated back into the digital strategy;
- Implementing new activities to grow and leverage the customer database in the CRM (Salesforce.com); and
- Defining the strategy and go to market approach for the Direct To Consumer eCommerce channel, including resourcing setup and technical requirements.
Down the road, this position has the scope to develop and advance into a senior strategic management capacity, significantly expanding on the digital footprint of the organisation.
About You
Roche Australia is looking for an experienced digital marketing professional, with a range of relevant knowledge across digital, eCommerce, branding, and graphics. You will have an excellent understanding of the current digital space, across websites, eCommerce, social media and digital strategy.
Strategic intelligence will be your key to success in this role. It's essential you be able to formulate a long-term plan, build and deliver upon your proposed route, and bring others along on the journey of execution. However, it is also crucial you be a flexible individual who is able to adapt your strategy at any given time within a fast-paced and rapidly transforming business.
Due to the nature of the role, it is also important you possess the ability to analyse competitor strategy and user experience within the market in order to draw useful insights and apply best practice to Roche's digital and eCommerce efforts.
You must also be a strong communicator with interpersonal skills and the ability to work with a variety of internal and external stakeholders to accomplish your goals. An emerging leadership and mentorship mentality will also go a long way in this position, as you grow the digital team into the future.
Ideally you will hold a relevant qualification in marketing, however hands on experience will be the key to your success as Roche Australia is looking for a self-starter who is ready to hit the ground running in an autonomous capacity.
Although not essential, any of the following would be beneficial:
- Experience within the healthcare space
- Understanding of Agile project management and principles and/or Six Sigma certification
- Working knowledge of HTML, CSS, and website coding languages
- Google certifications
About the Benefits
It's an exciting time to join Roche Australia, particularly in this brand new position. The organisation is invested in developing it's digital assets and strategy, and are excited for you to hit the ground running! You'll be given the freedom and autonomy to shape your role as you see fit, and will be encouraged to develop a long term career with the company.
In return for your hard work, expertise, and dedication, you will be rewarded with an attractive base salary circa $110,000 - $120,000 (highly negotiable upon experience and qualifications) plus super and access to a company bonus scheme. In addition, you will enjoy a fantastic range of benefits including:
- Flexible working arrangements, including work from home opportunities;
- Free onsite parking;
- Access to company wellness program;
- Charity / volunteer work opportunities;
- A beautiful office with fresh fruit, breakout rooms, and more; and
- Discounted gym membership.
In addition to the above, you'll enjoy a relaxed working atmosphere and beautiful office environment with fresh fruit, breakout rooms and more. Not to mention, the office sits across the street from a main train line and extremely near to a range of shops, cafes and restaurants.
Roche Australia encourages big thinking and provides employees with the support, flexibility, training and development opportunities they need to make their mark. This includes access to a global community of team members who are supportive of your efforts and happy to collaborate. If you've got high potential, the world is your oyster at Roche - you'll enjoy unlimited opportunities to develop your skills, advance your career, and even move around the globe!
If you're a digital marketing professional ready to sink your teeth into a new and exciting challenge - Apply Now!
Roche Australia is an equal opportunity employer.