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Direct Marketing Coordinator

Job No: 114966
Location: Melbourne

  • Do you want to use your marketing skills for the greater good?
  • Do you have a proven background in direct marketing and the ability to coordinate seasonal marketing campaigns?
  • Join an independent NFP protecting the Australian bush and native species!
  • Attractive remuneration package up to $84,580 + salary packaging options

About Bush Heritage Australia

The Australian bush is a place of outback wonders and rugged beauty. Bush Heritage is an independent not-for-profit that buys and manage land and partners with Aboriginal people so we can protect our irreplaceable landscapes and our magnificent native species forever.

The organisation's vision of healthy country, protected forever sees them work where they are needed most: in areas of high conservation value with low levels of protection. With the help of donors, the organisation protects and helps manage more than 11 million hectares, providing habitat for more than 6000 native species, including at least 243 threatened species.  

To learn more, visit the Bush Heritage Australia website here.

About the Opportunity

Bush Heritage Australia now has an exciting, full-time opportunity for a Direct Marketing guru to join their Marketing and Fundraising team based in Melbourne CBD.

Each year, the organisation does four seasonal, direct marketing appeals (or cash appeal programs) asking supporters for money to fund the organisation's important conservation work. 

This exciting and pivotal role is responsible for coordinating all aspects of the direct marketing program at Bush Heritage. You will develop and implement direct marketing programs to increase income from existing supporters through direct mail activities and run acquisition campaigns to attract new cash donors to the organisation. This is essentially a project management role that will see you overseeing (with support from the rest of the marketing team), the end-to-end running of these campaigns.

So, what would a normal day look like?:

  • Brainstorming with the marketing team to come up with ideas and themes for the next seasonal campaign that are inspiring, relevant and timely. A recent example was a campaign to support the habitat of native Quoll species across four regions of Australia;
  • Liaising with internal experts to get the facts to back up your new exciting idea, then liaising with external creative agencies to provide a campaign brief and STRICT budget parameters;
  • Liaising with mailing houses and Australia Post to coordinate the delivery of the campaign packs to over 30,000 supporters quarterly;
  • Ensuring all project deliverables are met within set timeframes and debriefing with the internal team on campaign success at the end of the appeal.

About You

For people with a passion for the natural environment and conservation, a job at Bush Heritage could be a way to make a real difference in protecting Australia's natural heritage!

Formal qualifications are not mandatory to be considered for this position, however you will need to have at least some demonstrated experience in a direct marketing role that has included the coordination of direct marketing materials with contractors, mail houses and other agencies. Any experience gained within the NFP sector and/or working with cash appeal or regular giving programs will be highly regarded.

Critical to your success in this role will be the ability to deliver campaign requirements within a strict, non-moveable budget. You will have excellent time management skills and be comfortable driving internal and external stakeholders to achieve project deliverables within set timeframes. 

Finally, a creative flair will take you far in helping you generate content that will engage your target audience and encourage them to support your appeal cause.

About the Benefits

As a NFP, Bush Heritage Australia places huge importance on servicing our supporters and as a result you will be joining a large, collaborative marketing and fundraising team within an organisation that will truly value the work that you do!

The organisation is offering a competitive remuneration package for this role starting from $72,507, up to $84.580 including super, which will be commensurate with the skills and experience you are bringing to the role.

You will also have access to salary packaging options to further increase your take home pay. 

Bush Heritage believes in inclusiveness, diversity and equality and is committed to ensuring that their workplaces are a reflection of the community that they serve. The organisation recognises the benefits that a diverse and inclusive culture brings for employees and in turn, encourages talented people from all backgrounds, abilities and identities to apply for their vacancies. As a family-friendly organisation, you will also enjoy being part of an agile workforce with flexibility around start and finish times to help accommodate your out of office commitments.

Opportunities like this don't come around often! If you think you have what it takes to join the Bush Heritage Australia team then don't wait - Apply Now!

Application Form

Apply now for this role by completing the first round interview questions below in your own words, and clicking the 'Next' button at the bottom of the page.

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