Online Marketing Manager
Job No:
30989
Location:
Brisbane CBD, QLD
- Are you passionate about a career in online marketing? Combine your career with your passion for travel!
- Highly attractive remuneration package including incentives, and heaps of benefits including discounted travel, free health consultations and free financial planning!
- Outstanding career development opportunities, as you launch your career within the global Flight Centre Limited family!
About Flight Centre Limited
Flight Centre Limited is one of the world's largest travel agency groups, with more than 2000 leisure, corporate and wholesale businesses in 11 countries.
After starting with one shop 30 years ago, we have enjoyed remarkable ongoing growth.
Our rapidly expanding network now extends throughout Australia, New Zealand, the United States, Canada, the United Kingdom, South Africa, Hong Kong, India, China, Singapore and the United Arab Emirates, providing travellers with a complete service.
About the Opportunity
Flight Centre Limited's diverse Web and Technology team is industry renowned and continuing to grow at a rapid rate. To help support their growth, Flight Centre Global Web & eCommerce is looking for a talented and experienced Online Marketing Manager to join their Brisbane team, located in Flight Centre's head office on Queen St.
In this exciting role, you will plan, develop and implement a full range of online marketing initiatives and grow the online transactions and lead generation for all Flight Centre Limited leisure brands online.
This will involve leading and managing the online marketing team, ensuring that their online channel reflects and delivers their annual marketing strategy, developing and executing specific marketing initiatives that will drive traffic and conversion, and ensuring the creative and functional treatment of the web site reflects the marketing/merchandising frameworks, promotional calendar and multi-channel business initiatives. There is minimal travel involved with this role.
More specifically, your varied duties will include:
- Collaborating with State Marketing Managers, Brand Marketing Managers, eCommerce and key stakeholders to set the strategic direction and develop annual online marketing plans to deliver against business objectives;
- Managing the marketing direction, content and functionality of the web sites whilst mentoring and developing the online marketing team;
- Managing and developing annual online marketing budgets and targets, and ensuring that all online marketing plans are executed to plan and delivered to target within budget;
- Developing, executing and analysing media plans that deliver measurable growth in: website traffic and conversion, revenue growth, profitability, online brand awareness, PR and market share;
- Creating, implementing and managing search engine marketing and search engine optimisation solutions with a critical focus on lead generation while enhancing brand awareness;
- Offering solutions to grow the EDM database, and ensuring EDMs compliment promotional calendar;
- Understanding and reporting marketing effectiveness and ROI; and
- Working with IT to implement new technology solutions to enhance web site and booking engines.
If you would like to join this highly successful brand, you will have experience in a similar online marketing role, and will have demonstrated an understanding of solid marketing foundations, the internet, online marketing and eCommerce.
A qualification in Business, Marketing or Communications is required, along with several years proven experience in consumer marketing, internet marketing, search engine marketing and search engine optimisation, portals, affiliate marketing, EDM and PR. You will also need a strong knowledge of web metrics and analytic skills, including proficiency in Google Analytics.
In addition, you will have experience in leading and managing a team, coupled with experience in managing large budgets. As such, you will need the ability to work in a fast-paced results driven environment, to manage multiple projects at the same time, and to hit deadlines in a timely fashion.
Flight Centre is looking for a highly organised and accurate applicant, with outstanding written and oral communication and relationship management skills, and the ability to communicate effectively with both internal and external stakeholders.
About the Benefits
If you're a Certified Practicing Marketer, have a background in online, or are experienced and passionate about non-traditional marketing then this is the role for you!
This is your chance to contribute significantly to the growth of an organisation that is truly going places. With a focus on developing a cohesive team culture, you will be an integral part of this well respected organisation.
The successful candidate will enjoy an attractive remuneration package, commensurate with your experience and qualifications, including performance-based incentives! In addition, you will be further rewarded with a range of fantastic benefits:
- Free health consultations;
- Access to discounted products and services;
- Free financial planning consultations;
- Access to an internal home loan broker;
- Superannuation, taxation and investment services;
- Discount travel benefits available; and
- Global career advancement / travel opportunities.
Join a company who prides itself on putting its people first. For a job that will truly take you places. Apply Now!