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Marketing Manager

Job No: 94587
Location: Richmond Hill, Ontario

  • Don't miss this opportunity to use your marketing experience to drive key business initiatives!
  • Join an organization that prides itself on producing high quality and creative products
  • Receive a competitive annual salary, plus benefits and incentives!

About La Rocca Creative Cakes 

La Rocca Creative Cakes (LRCC) was established 1986 and we have since grown to become one of the most respected artisanal dessert manufacturers in North America. With a focus on creativity and quality, every La Rocca cake is designed and handcrafted by one of artisan pastry chefs.

We love what we do and we hope you love what we bake! Enjoy! For more information, please visit our website

What you get to do!

We currently have an exciting opportunity for a Marketing Manager to join our team in Richmond Hill, Ontario. 

Reporting to the VP, Sales & Marketing, you will be responsible for developing, implementing and executing strategic marketing plans for LRCC.

In this pivotal role, a major focus will be on leading and executing initiatives that drive LRCC's brand development efforts, the commercialization of new products and programs, and providing expert knowledge of product and consumers.

You will also be responsible for:

  • Developing and owning the execution of the annual marketing plan with a team of 2 direct reports
  • Managing key projects that deliver long-term, sustainable growth for La Rocca
  • Monitoring scheduling, trafficking, planning and resource management from accepted concept through to delivery for allocated marketing projects and campaigns
  • Acting as an analytics lead by designing and executing initiatives that drive qualitative and quantitative progress in innovation, advertising, and promotional opportunities (including recommending events/activities that could benefit LRCC)
  • Working cross-functionally to build strong relationships within the organization and with our key partners
  • Supporting the Sales Team’s effort to transition customer relationships into partnerships, helping identify new customer and market opportunities, and providing support with account-specific initiatives
  • Identifying and supporting the implementation of go-to-market strategies for new products and programs with target markets and customers
  • Driving the innovation agenda
  • Developing key account marketing plans
  • Leading ad hoc marketing projects as required by the business

What we need!

In order to qualify for this role, you will have 7-10 years of related marketing experience plus previous food service experience. A post-secondary degree in a related field,  and/or previous bakery industry or sales experience is a definite asset.

You will also possess:

  • Familiarity with leading brand and strategy development planning, innovation, and creative processes
  • A good understanding of a product P&L
  • Strong technical skills in software (Google Environment and Adobe Suite)
  • The ability to work independently with strong planning, analytical, and organizational skills
  • Experience with Internet/Digital advertising and a strong understanding of digital marketing trends in building Brand-Consumer relationships
  • Experience with product development and innovation 
  • Experience in category and pricing management
  • The ability to work occasional weekends and evenings, with occasional overnight travel when required
  • Bilingualism in both English/French (asset only)
  • Experience with Data IQ (asset only)

Above all, you will have an entrepreneurial spirit and be highly adaptable. You must have the ability to strategize marketing initiatives and execute them to drive the business. 

If you are ready to make your mark and contribute to the success of a growing organization, Apply Today!

The Perks

In exchange for your hard work and dedication, you will be rewarded with a competitive annual salary, dependent on your skills and experience plus a great host of benefits, including:

  • Extended Medical, Dental, and Vision insurance
  • Additional bonuses and incentives
  • Social and team-building events, including seasonal parties

If you are innovative, passionate, and know how to get the job done - apply to La Rocca Creative Cakes today!

Get social with us!

Instagram: @LaRoccaCakes (www.Instagram.com/LaRoccaCakes/) & @LaRoccaCreativeKitchen (www.Instagram.com/LaRoccaCreativeKitchen/)

Facebook: https://www.facebook.com/LaRoccaCakes

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