Digital Marketing Specialist
Job No:
LDK588
Location:
Tuggeranong
About LDK Seniors’ Living
LDK Seniors’ Living vision is for every senior Australian to be treated with Love, Decency & Kindness in their ageing journey. Our core values of Love, Decency & Kindness underpin our culture and guide every aspect of everything we do for our residents and our team members. All LDK villages combine the best part of retirement living and aged care to deliver our unique One Move Promise® – our guarantee that once our residents call LDK home, they will never have to move again.
About the role
Working closely with the national marketing team and a broad range of internal and external stakeholders, the Digital Marketing Specialist will be responsible for developing, executing, analysing and reporting on digital marketing strategies across the business. Key responsibilities include creating, developing, managing and curating content, enhancing online visibility, driving engagement, growth and lead generation across online platforms, increasing reach and following, optimising digital campaigns across email marketing, social media platforms, Google and Meta ads, paid advertising, SEM, SEO and websites. The Digital Marketing Specialist also researches, tracks and reports on all digital activities and online performance. This role suits an analytical and creative person who loves interacting with people, is adept and experienced with brand storytelling and is driven to achieve results evidenced by numbers.Role Responsibilities
- Manage digital marketing activities across all villages, including driving website traffic, social media engagement and lead generation via multiple channels including website, SEO, SEM, affiliates, email marketing, marketing automation and social media.
- Work with stakeholders in all villages to develop and manage a content calendar that showcases all facets such as care, hospitality, resident services, people and culture to keep our target audiences informed and engaged.
- Plan, create and schedule posts across social platforms LinkedIn, Facebook, Instagram, etc.
- Research, write, edit, and produce engaging content for various digital platforms, including email campaigns, e-newsletters, podcasts, social media posts and website content.
- Capture high-quality photos and videos for use across marketing, social media and website.
- Develop engaging photo and video content using relevant tools and video editing software.
- Brief external graphic designers and videographers to develop assets to support content executions.
- Monitor, interact and engage with the online community to inform, build trust and strengthen our digital presence by responding to comments and messages.
- Research digital and social media trends and target audience preferences to ensure content remains innovative and relevant to our target audience.
- Track and analyse online performance metrics across channels and recommend strategies to optimise performance, results and ROI
- Create relevant and optimised customer journeys & user experience across the full suite of assets (offline & online) to maximise site traffic and increase sales conversions
- Coordinate and manage jobs with external agencies ensuring they are in line with the marketing brief, objectives, budget and timelines
What you need
- Bachelor’s degree in digital marketing/media or a related field specialising in digital marketing
- 3+ years’ experience in content creation and digital marketing across a broad range of channels
- Excellent verbal and written communication skills, with proven ability to develop and deliver high-quality, innovative content through a variety of channels
- Highly developed stakeholder management skills with proven ability to initiate and maintain excellent working relationships
- Demonstrated experience managing email and social media campaigns, e-newsletters, marketing databases, SEO, SEM and websites
- Excellent content creation skills with proficiency in graphic design, photography and videography, including scripting, filming and editing tools (e.g., Adobe Photoshop, Canva, InDesign, Lightroom, Premiere Pro, CapCut or equivalent)
- Proficiency in social media platforms and scheduling tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, SocialBee, or similar).
- Experience in creating and optimising landing pages (website) and driving user funnels
- Experience in website and business analytics tools (e.g., Google Analytics) and Marketing Automation tools e.g. (Hubspot, Pardot etc.)
- Experience in marketing automation and data integration to create seamless user experiences
- Ability to set up, monitor and maintain campaigns attribution and report on data and trends across audiences, campaigns and villages
- Proven track record of creating and improving nurture tracks based on analysing user data
- Demonstrated experience in digital reporting and benchmarking for continuous improvement across multiple mediums
- Working knowledge of Salesforce and ability to pull generate reports is advantageous
- Updated on the latest trends and best practices in online marketing and measurement
- Independent and able to perform day to day tasks without supervision, while being an excellent team player, keen to collaborate with various stakeholders to collate optimal content
- Meticulous attention to detail and fastidiously well organised with tasks and time management
- Adaptable to change and able to act rapidly and effectively when handling multiple projects with conflicting priorities
- Ability to travel interstate occasionally
Our Employee Value Proposition
LDK villages have established a reputation of being ‘truly happy places’ for residents. We know that this can only be achieved if our staff feel connected, respected and valued. When you join LDK, you will be joining a for-purpose, values-led, people-first organisation that empowers and invests in staff to develop, nurture and grow individual professional capability. You will work in a friendly, open and welcoming environment.
Benefits:
- Competitive salary package
- Salary packaging with novated leasing options
- Employee referral bonus and retention bonus
- Purchased Leave benefit
- Rewards and retail discounts program
- Regular staff training and upskilling programs, such as for First Aid and Dementia
- Continuous professional development and promotion opportunities
- Friendly and supportive company culture underpinned by Love, Decency and Kindness (LDK)
- Celebration of cultural events amongst staff and residents
- On-site cafes and restaurants available to staff
- Free daily coffee/tea/standard beverage for all staff
- Beautiful workplace environment at all our villages
- Free on-site parking
How to apply
People who join LDK inherently possess and practice LDK values in their daily life. They have a desire and passion to apply these values toward a fulfilling purpose of caring for older people and want to work together with a team that are highly committed to the LDK vision.
If this sounds like you, and LDK sounds like the place you’ve been looking for, we would love to hear from you. Please click on the “apply” button and follow the prompts. We will get in touch if you are shortlisted for this opportunity. We encourage all applicants to visit our website at https://ldk.com.au/. Kindly email people@ldk.com.au if you have any questions.
Successful applicants will be required to undergo a Police Clearance. LDK Seniors' Living has a mandatory vaccination policy in relation to influenza.
Applications close Friday, 21 March at 5:00pm