ShoppersChoice.com, LLC own and operate a variety of web stores offering a wide range of specialty products - everything from outdoor fire pits to kitchenware. Growing from its beginnings as a brick-and-mortar business; The Grill Store & More in Baton Rouge, Louisiana, the owners poured their heart and souls into its success and growth. Realizing the direction the market was heading and the untapped opportunities, they opened their first website in 2000 and expanded to a second a year later, www.BBQGuys.com became one of the world's leading websites for outdoor cooking products.
Dedicated to providing a top notch web experience to their customers, ShoppersChoice.com was formed in 2004 with the focus of becoming a true online superstore. Since then, the organization has launched many sister sites.
Striving to be trailblazers in the areas of customer service and product knowledge, ShoppersChoice.com have implemented personal touches that allow them to realize this goal, such as providing educational videos with company chef, Tony Matassa, sharing product knowledge, grilling techniques and his favorite grilling recipes.
Baton Rouge is the capital of Louisiana, and its second largest city, it is a major industrial, petrochemical, medical and research center of the American South and has one of the fastest growing metropolitan areas in the US.
Through the years Baton Rouge has and continues to be shaped by a variety of environmental and cultural influences, with its unique blend of Cajun, Creole, Spanish, French and African-American history, it is embedded in Zydeco, Cajun and Blues music.
This colorful history mixed with its college town persona, makes Baton Rouge a unique place to live, with festivals year round, great food, lively sporting events and New Orleans just down the way, there is no better place to live and work!
Are you ready to take the next step in your career in the SEM field? This is a position designed for a professional with experience in paid search. You will be leading a small team of SEM professionals and working closely with our Paid Search Agency and our Google Account Team to develop and maintain a best-in-class paid search marketing program.
Our Paid Search Engine Marketing (SEM) Supervisor plays an integral role in the optimization of our marketing initiatives. The Paid SEM Supervisor will support our Leads Generation Manager and other marketing team members in our mission to drive revenue. You will be an excellent communicator with the ability to craft copy that sells within tight character count limits. Other attributes include a well-rounded knowledge of the Web, familiarity with search engines, and most importantly a willingness to learn.
ShoppersChoice.com has a vast paid search program that includes well over 1,000 Adwords and Bing campaigns, plus dozens of Google Shopping and Bing Product Ad campaigns. Data-driven decisions are the bedrock of our strategy.
We need someone who has experience with Google Adwords and Bing Adcenter; experience with Kenshoo or other bid optimization platforms is a plus. The perfect candidate will demonstrate that she/he has the desire and ability to master the art and science of Search Engine Marketing and a knack for number crunching in Excel and custom databases. Google AdWords and Google Analytics certifications are desired but not required to apply. If not already certified, new hires will be expected to study for and pass the certification tests within the first 90 days after hiring.
This is a full time, in-house position. We are not considering consultants at this time.
Duties include, but are not limited to:
AdWords and Bing Data Analysis and Reporting, including campaign, keyword, and budget analysis
Working closely with an SEM agency and our Google Account Team to ensure company objectives are driving all activities
Lead Landing Page Testing Strategy Development
Create concepts for search engine text ads and drive text ad testing through our agency partners
Become a "product expert" in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Marketing team to develop relevant ads and landing page content.
Responsibilities include overseeing keyword research (discovery and expansion), review and analysis of web site performance metrics, and optimization of campaigns.
Grow and optimize our paid search portfolio through testing landing pages, bidding strategies, negative keywords, etc.
Identify opportunities to improve organizational and process enhancements that support our paid search programs
Develop near and short-term PPC account strategies and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
Other related tasks as assigned
Skills & Abilities:
Minimum of 2 years experience managing paid search account/s
Experience using Google Analytics or other web analytics platforms
Strong analytical skills with ability to drive meaningful actions from large data sets
Ability to multitask and prioritize in a fast-paced and dynamic work environment
An organized individual with great attention to detail and focus on quality of results
A self-motivated individual; a good team player with the proven ability to motivate and lead others
Accountability and ownership of your work and that of your team
Communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others
Education and Qualifications:
Bachelor's Degree in Marketing or Finance preferred (or equivalent work experience)
Minimum of 2 years experience and a working knowledge of best practices in search engine advertising
Fundamental knowledge and experience with web analytical tools and interfaces, i.e. Coremetrics, Webtrends, Google Analytics
Experience in retail, preferably e-commerce and an understanding of web technology
Computer software skills with Excel, Word or related products