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Digital Marketing Specialist

Job No: CE94
Location: St Kilda, VIC

Are you a proactive, self-motivated, professional marketer? Ready to get out of agency land and/or looking to make a difference within an organisation? Reporting to the Head of Marketing, and working within a passionate marketing team, the Digital Marketing Specialist role will provide you with the opportunity to step up and put all your skills and experience on show.

As a proven PPC/SEM performer this role is responsible for the Paid Search and Social channels for the Registered Training Organisations within our Catalyst Education brand.

With an outcome driven mindset, in collaboration with our marketing team you will deliver engaging campaigns that drive quality leads and conversions. In addition, your focus on ROI will be supported by analytic reports including strategic and tactical recommendations for ongoing improvement.

In an agile team, the Digital Marketing Specialist role also provides scope to broaden your marketing skill set across the wider marketing mix, including CRM.

Key responsibilities

  • Own the paid search, paid social and re-targeting campaigns 
  • Manage Adwords and social Business Manager accounts and budget
  • Track and report on campaign performance (test, review, refine)
  • Drive marketing campaign initiatives to achieve targets via attracting, nurturing and converting high quality leads (B2C & B2B)
  • Work with marketing team to develop engaging and effective creative across digital channels and landing pages

 

Our selection criteria for this position;

  • Minimum 2 years experience in marketing (agency experience preferable but not required)
  • Tertiary qualifications in a relevant field (Marketing, Communications)
  • Proven Adwords, Facebook Business Manager, Google Analytics, Google Tag Manager experience
  • Knowledge of CMS and CRM including automation (WordPress & Hubspot preferred)
  • Excellent written and verbal communication skills
  • Graphic Design skills in InDesign and Photoshop (advantageous but not essential)

Take the next step in your marketing career and make your mark on this role today! Submit both a cover letter and resume highlighting how you will add value to this role, and why we should select you as the successful candidate.

 

Who are we?

Catalyst Education is a leading Australian education organisation, managing three leading vocational education providers, Selmar Institute of Education, Royal College of Healthcare and Practical Outcomes. 

Our student focused and industry respected brands have educated well over 24,000 students, delivering dynamic, fully accredited courses that provide real student outcomes.

We have a fast-paced and friendly team culture focused on teamwork, innovation and outcomes. And, there’s no better time to be in our target child care and aged care sectors, currently two of Australia’s fastest growing industries!

Catalyst Education is an equal employment opportunity employer, providing a collaborative and supportive working environment.

 

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