Senior Media Advisor

Job No: GEORGE148
Location: Newtown, Sydney

• Full time (1 FTE)
• Respected global research organisation
• Make an impact on global health outcomes

The George Institute (TGI) is 700+ people, focused on improving the health of millions of people worldwide. As a medical research institute affiliated with leading universities and with projects in approximately 50 countries, we are challenging the status quo in healthcare to find the best ways to prevent and treat chronic disease and injury, and to influence policy and practice worldwide. Our innovative commercial enterprises help maximise our impact.
An opportunity exists for a Senior Media Advisor to join our growing Communications & Advocacy Team.

The Communications & Advocacy Team provides a combined focus on media relations and a broad range of communications and writing services, including employee communications, media relations support, website management, speechwriting, content delivery for publications, both regional and global, and stakeholder management.

The Opportunity
The Senior Media Advisor will provide proactive management of media campaigns from end to end, including sourcing news stories, writing and distributing media releases, targeting and pitching to media and roll out of media campaigns.
The Senior Media Advisor will focus their time mainly on Australia based media relations and communications with some support to the global media and communications in accordance with the media and communications schedule and programs. For the right candidate, there is the possibility of some oversight of our global media program and overseas travel
To achieve this, you will be responsible for:
• Contributing to and implementing agreed media and public relations strategies to support The George Institute’s initiatives and programs. Provide media advice and support for campaigns as required
• Identifying, developing, writing and promoting stories and cross-channel content about the complete range of Institute research, activities and strategic objectives
• Managing media issues and risks in consultation with the Director of Global Communications and the Executive Director Australia
• Contributing to the writing of news pieces and profiles for TGI website and coordinating their uploading
• Working closely with TGI digital teams to develop social media campaigns and messaging to support media releases
• Providing media advice and support to the Executive Director, Australia and other academic staff involved in engagement activities
• Managing and maintaining key working relationships with relevant journalists, writers and specialist reporters across all channels and mediums
• Overseeing video content related to key media releases by working with external and internal specialists e.g. editors, animators, cameramen
• Identifying op-ed opportunities in the media and support researchers
• Responding to all media enquiries in a timely manner
• Identifying and appropriately managing or escalating response to issues raised by the media that may negatively impact the Institute
• Compiling media coverage reports and monitoring media activities to identify issues and future campaigns
• Providing media advice and training on both a formal and informal basis for Institute staff as required as well as assisting in the education and enforcement of the Institute’s media policy
• Working closely with our events team to help with publicity and media engagement where appropriate

• Managing and/or assisting in roll out of global media outreach
• Assisting the Digital Engagement Manager with news pieces to the TGI websites, social media and intranet
• Sourcing, writing and editing news pieces, profiles and for the global website

Your success will be based on a range of your key skills and experience:
• Tertiary qualifications in communications, journalism, public relations, media studies or related discipline
• Extensive experience in media relations as demonstrated in previous roles
• Experience in managing integrated media and/or public relations campaigns and a sound understanding of social media and digital communications trends and strategies
• Sound knowledge of media operations with contacts across print, radio, television and online
• Experience in liaising with and pitching to the media and a proven ability to obtain coverage
• High level oral and written communication, interpersonal, negotiation, analytical and problem solving skills
• Ability to effectively work under tight deadlines and manage projects independently, prioritising and managing workflow
• Experience using online media databases
• Experience in media and public relations in the health, medical, government or related sectors is highly desirable

We offer a flexible and inclusive work culture with excellent staff benefits including, salary packaging arrangements and sound learning opportunities. To review the position description, please follow the link or more information about the Institute, please visit

Closing date: Tuesday 6th August 2019

We will be reviewing applications as we receive them, so please apply now!

The George Institute is an equal employment opportunity employer committed to equity, diversity and social inclusion. Applications are encouraged from people with a disability; women; Aboriginal and Torres Strait Islander people; people who identify as LGBTIQ; mature-aged adults and those from culturally and linguistically diverse backgrounds. 



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