(Senior) Digital Advertising Specialist (Mainland Digital Focus)
Job No:
HKTV219
Location:
Hong Kong
What Will You Be Doing
- Lead the development and execution of digital advertising initiatives targeting mainland China, with a focus on those mainland digital advertising, including search engines and social media platforms
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Establish close and long-term business relationship through understanding mainland merchants' needs and provide relevant solutions
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Drive and implement digital projects to facilitate company business growth
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Lead and manage projects to enhance mainland digital channels’ daily performance, user engagement and teammates’ productivity
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Work closely with various departments and external partners to drive digital project development, implementation, and business results
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Monitor, evaluate and control project status to ensure project development aligned with business strategy and catch the timeline
Who is our Right Fit
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Bachelor’s degree or above
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Minimum 2 years of hands-on experience, preferably with exposure to mainland's digital advertising
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Passionate about online advertising and data-driven marketing
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Familiar with mainland search engines (e.g., Baidu, Sogou) and social media platforms (e.g., Weibo, WeChat, Douyin, Xiaohongshu)
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Knowledge in digital analytics tools such as Baidu Tongji, or similar platforms in mainland
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Good command of both spoken and written English and Chinese
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Detail-oriented, results-driven, and highly organized
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Driven, dedicated and self-motivated are needed
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Outstanding communication, presentation, relationship-building, and project management skills