Marketing Officer (Supermarket/Personal Care & Health)

What Will You be Doing

• With your KPIs on GMV and no. of customers, you will be one of the business owners of an assigned product category (Supermarket/Personal Care & Health) and drive its success through add-rounded approaches, including but not limited to promotion campaigns, loyalty program, content marketing, CRM programs
• Analyse product category business metrics, own channel exposure performance and attribution, and CRM data to drive data driven marketing campaigns and initiatives
• Decorate the content of in-app display of your product category and other marketing channels, including eDMs, and push notification
• Work closely with in-house stakeholders, including sales team, design team, business intelligence team, IT team, etc. to achieve business and marketing KPI
• Work with external marketing teams on data-driven joint promotions and CRM projects
• Closely monitor the market trend and competitor information of the product category and make suggestions on merchandise and marketing campaigns
• Make use of marketing analytics and automation tools to create personalised marketing campaigns and optimize customer journeys
• Plan and execute ideas for customer acquisition for the assigned category and also the whole business

Who Is Our Right Fit

• Bachelor degree a must, preferably in Marketing and Business Administration field
• Minimum 1-2 years of working experience in marketing or sales related discipline. Candidate with less experience will be considered as Assistant E-Commerce Marketing Officer
• Work experience in eCommerce, online business, startup or agency is an advantage
• Experience in GA360, Tableau, and Salesforce Marketing Cloud is a plus but not a must
• Well-organized with excellent analytical and problem-solving skills
• Excellent communication and presentation skills
• Able to excel in fast-paced and dynamic environment with tight deadlines
• Self-motivated, result-oriented team player
• Proficient in Chinese and English