(Senior) Marketing Officer (Mother & Baby)
Job No:
HKTV384
Location:
Hong Kong
What Will You be Doing
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With your KPIs on GMV and no. of customers, you will be one of the business owners of an assigned product category (Mother & Baby) and drive its success through all-rounded approaches, including but not limited to promotion campaigns, loyalty programs, content marketing, and CRM programs
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Analyse product category business metrics, own channel exposure performance and attribution, and CRM data to drive data-driven marketing campaigns and initiatives
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Closely monitor market trends and competitor information of the product category and make suggestions on merchandise and marketing campaigns
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Make use of marketing analytics and automation tools to create personalised marketing campaigns and optimise customer journeys
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Decorate the content of in-app display of your product category and other marketing channels, including eDMs, and push notifications
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Work closely with in-house stakeholders, including the sales team, design team, business intelligence team, IT team, etc., to achieve business and marketing KPI
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Plan and execute ideas for customer acquisition for the assigned category and also for the whole business
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Work with external marketing teams on data-driven joint promotions and CRM projects
Who Is Our Right Fit
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Regular supermarket/grocery shopper, strong product knowledge is a plus
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Bachelor's degree a must, preferably in the Marketing and Business Administration field
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Minimum 2-5 years of working experience in a marketing or sales-related discipline. Candidates with more experience will be considered as Senior Marketing Officer
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Work experience in FMCG, eCommerce or agency is an advantage
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Well-organised with excellent analytical and problem-solving skills
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Excellent communication and presentation skills
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Experience in GA360, Tableau, and Salesforce Marketing Cloud is a plus but not a must
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Able to excel in a fast-paced and dynamic environment with tight deadlines
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Self-motivated, result-oriented team player
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Proficient in Chinese and English