(Senior) Marketing Officer (Supermarket) - Welcome IANG / TTPS Visa
Job No:
HKTV384
Location:
Hong Kong
What Will You be Doing
- With your KPIs on GMV and no. of customers, you will be one of the business owners of an assigned product category (Supermarket) and drive its success through add-rounded approaches, including but not limited to promotion campaigns, loyalty program, content marketing, CRM programs
- Analyze product category business metrics, own channel exposure performance and attribution, and CRM data to drive data driven marketing campaigns and initiatives
- Closely monitor the market trend and competitor information of the product category and make suggestions on merchandise and marketing campaigns
- Make use of marketing analytics and automation tools to create personalised marketing campaigns and optimize customer journeys
- Decorate the content of in-app display of your product category and other marketing channels, including eDMs, and push notification
- Work closely with in-house stakeholders, including sales team, design team, business intelligence team, IT team, etc. to achieve business and marketing KPI
- Plan and execute ideas for customer acquisition for the assigned category and also for the whole business
- Work with external marketing teams on data-driven joint promotions and CRM projects
Who Is Our Right Fit
- Regular supermarket/grocery shopper, strong product knowledge is a plus
- Bachelor degree a must, preferably in Marketing and Business Administration field
- Minimum 1-2 years of working experience in marketing or sales related discipline
- Work experience in FMCG, eCommerce or agency is an advantage
- Well-organized with excellent analytical and problem-solving skills
- Excellent communication and presentation skills
- Experience in GA360, Tableau, and Salesforce Marketing Cloud is a plus but not a must
- Able to excel in fast-paced and dynamic environment with tight deadlines
- Self-motivated, result-oriented team player
- Proficient in Chinese and English
- Candidate with more experience will be considered as Senior Marketing Officer