Marketing Officer (Core Business)

What Will You be Doing

• With your KPIs on GMV and no. of customers, you will be one of the business owners of an assigned product category and drive its success through add-rounded approaches, including but not limited to promotion campaigns, loyalty program, content marketing, CRM programs
• Analyse product category business metrics, own channel exposure performance and attribution, and CRM data to drive data driven marketing campaigns and initiatives
• Decorate the content of in-app display of your product category and other marketing channels, including eDMs and push notification
• Assist in planning and developing the social media content for different platforms (e.g. Facebook, Instagram, YouTube) to cope with the fast changing trend
• Work closely with in-house stakeholders, including sales team, design team, business intelligence team, IT team, etc. to achieve business and marketing KPI
• Closely monitor the market trend and competitor information of the product category and make suggestions on merchandise and marketing campaigns. Make use of marketing analytics and automation tools to create personalised marketing campaigns and optimize customer journeys
• Plan and execute ideas for customer acquisition for the assigned category and also the whole business
• Handle Ad-hoc projects and tasks as assigned

Who Is Our Right Fit

• Bachelor degree is a must, preferably in Marketing and Business Administration field
• Minimum 1 years of working experience in marketing or sales related discipline. Candidate with less experience will be considered as Assistant E-Commerce Marketing Officer
• Work experience in product marketing, eCommerce, online business, startup or agency is an advantage
• Experience in using Salesforce Marketing Cloud, GA360, and Tableau is a plus but not a must
• Creative and well-organized with excellent analytical and problem-solving skill
• Excellent communication and presentation skills
• Able to excel in fast-paced and dynamic environment with tight deadlines
• A good team player, proactive in driving results. Able to work multi-task and under pressure
• Proficient in Chinese and English