(Assistant) Marketing Manager (Wet Market Express)

What You will be Doing

• Formulate and execute comprehensive marketing strategies, including CRM, SEO, campaigns, and other marketing initiatives, to drive customer acquisition and retention.
• Oversee the business strategy, aligning marketing efforts with overall business goals and objectives.
• Lead and mentor the marketing team, providing guidance, support, and coaching to team members, and ensuring the successful implementation of marketing plans.
• Enhance the end-to-end customer experience, identifying opportunities to improve customer satisfaction and loyalty through effective marketing strategies and initiatives.
• Collaborate closely with the IT and product management teams to enhance the Wet Market Express product, ensuring it meets the evolving needs of customers, and optimizing the overall customer experience
• Bring creativity and innovation to marketing initiatives, exploring new approaches and channels to engage target audiences, differentiate the brand, and stay ahead of market trends.
• Liaise effectively with different internal teams, fostering strong cross-functional collaboration and communication.
• Manage the team's key performance indicators (KPIs), tracking progress, and implementing strategies to drive performance and achieve marketing objectives.

Who is our Right Fit

• Bachelor's degree in business or a related discipline.
• Preferably 5 years of working experience in ecommerce or related marketing roles.
• Agency experience is preferred.
• Ability to thrive and work effectively in a fast-paced environment.
• Demonstrated leadership skills and strategic thinking abilities.
• Strong sense of ownership and self-motivation.
• Excellent presentation and interpersonal skills.
• Excellent written and verbal communication skills in both Chinese and English.