Senior Marketing Officer / Assistant Marketing Manager (Wet Market Express)

Job No: HKTV462
Location: Hong Kong

What You Will Be Doing

  • Plan and execute the channel's marketing calendar, covering CRM, campaigns, promotions, and on-platform merchandising, to drive customer acquisition, repeat purchases, and basket growth.

  • Build and maintain AI-assisted workflows that automate repetitive marketing operations, including creative production, campaign reporting, copy generation, and data checks.

  • Apply AI tools in day-to-day execution—drafting and localising copy, generating and reviewing creative variants, and summarising CRM and sales data—while exercising judgement on when outputs meet the standard to ship.

  • Own CRM and lifecycle programs across push, in-app, email, and channels like coupons, designing offers as measurable tests and reporting results honestly.

  • Track and report weekly performance on orders, new customers, repeat rates, basket size, and promotion ROI, translating data into clear recommendations.

  • Work with merchants and category teams to secure campaign participation, offers, and assets, and support the live commerce slate from line-up through to post-show reporting.

  • Write and approve customer-facing copy in Traditional Chinese, and liaise with product, IT, operations, design, and customer service to keep campaigns moving.

  • Plan and manage the channel's paid advertising, covering budget allocation, audience and creative testing, and ongoing optimisation against ROAS targets.

Who Is Our Right Fit

  • Bachelor's degree in business or a related discipline.

  • 3 to 5 years of working experience in e-commerce, retail, or consumer marketing (experience in grocery or fresh categories is an advantage).

  • Agency experience is preferred.

  • Demonstrable use of AI or automation tools in actual work—candidates should be ready to walk through a project they have built or improved, and the time or resources it saved.

  • Hands-on CRM experience, including building segments, running campaigns, and measuring outcomes.

  • Strong analytical ability and comfort working in spreadsheets.

  • Ability to thrive and work effectively in a fast-paced environment where plans change daily.

  • Strong sense of ownership and self-motivation.

  • Excellent written and verbal communication skills in both Chinese and English.

Apply Now

Privacy Acknowledgment

The personal data collected will be used by Hong Kong Technology Venture Company Limited or any of its subsidiary, associate or holding company of any of them (“the Group”). The purpose is to assess your suitability for the position you have applied for and / or for similar vacancies in the Group. After the selection process, the data may be used for determining preliminary remuneration / benefits package, staff administration and career development. All applicants who are invited for interview will be required to fill an Employment Application Form provided by the Group. The form should be completed and failure to provide any data may influence the processing and outcome of your application. The personal data of unsuccessful applicants will be retained for a maximum of 6 months for future recruitment process. When there are same or similar vacancies, which require similar background as the applicant’s, we will consider the applicant’s suitability for the relevant posts. Under the Personal Data (Privacy) Ordinance, you have a right to request access to, and to request correction of, your personal data in relation to your application. If you wish to exercise these rights, please complete a “Data Access Request Form” prescribed by the Privacy Commissioner for Personal Data and forward it to the Head of Talent Management Department (Group). If more information is to be given to the Group in order to process your request, the information must be in writing.

個人資料收集聲明 : 香港科技探索有限公司、其附屬公司、聯繫公司及控股公司（下稱「本集團」）只會將求職者的個人資料用於評估求職者是否適合擔任所申請的職位或類似職位，同時在求職者獲甄選出任該職位時，用作釐訂初步的 薪酬/福利方案，以及用作員工行政和事業發展。求職者如被邀請參與面試，必須填寫本集團提供之《職位申請表格》。申請表之內容必須正確無誤，如申請人未能提供申請表上所需資料，可能會對該申請的處理及結果有所影響。 落選求職 者的個人資料將會保留最多6個月以作日後招聘之用。如在此期間本集團有同樣或類近職位空缺，而落選者之履歷合乎資格，本集團將會重新考慮落選者之申請。 根據《個人資料(私隱)條例》，求職 者有權要求查閱及更正申請表上所填報的 個人資料。如欲行使此權利，求職 者請填妥由個人資料私隱專員公署提供的《查閱資料要求表格》，並遞交至人才管理部（集團）主管。若求職 者欲給予後補資料，請以書面方式通知本集團。


Personal Details * Required field

  1. Digits only or add + for international numbers

  1. (Please click on your profile and copy the URL from your profile page.)

Questions