Senior Hong Kong Expatriate Marketing Officer (歡迎內地新來港專才申請)

Job No: HKTV489

Location: Hong Kong

Employment Status: Full-time

Closing Date: 30 May 2025 HKT

What Will You Be Doing

Develop and implement comprehensive marketing strategies tailored to the mainland newcomers in Hong Kong demographic, aimed at enhancing brand awareness and driving customer acquisition
Conduct in-depth market research to understand the shopping behaviours, preferences, and trends among mainland newcomers in Hong Kong
Utilise popular Chinese social media platforms such as WeChat, Xiaohongshu, and Douyin to engage with mainland newcomers’ community, fostering meaningful interactions and cultivating brand loyalty
Forge partnerships with KOLs within the mainland newcomers’ community to create compelling content
Implement seeding strategies on social media to effectively distribute promotional coupons to boost conversion
Optimise SEO performance for HKTVmall related keywords on social media

Who is Our Right Fit

Bachelor degree is a must, preferably in Marketing and Business Administration field
With mainland background, and minimum 4 years of working experience in Chinese marketing related disciplines
Fluency in both Mandarin Chinese and English, with excellent written and verbal communication skills
Deep understanding of mainland newcomers’ culture, lifestyle, and consumer behaviour, with a demonstrated ability to tailor marketing strategies accordingly
Proven experience in leveraging Chinese social media platforms for marketing and engagement purposes, with a strong portfolio of successful campaigns
Strong analytical skills, with the ability to interpret data, and make data-driven decisions to optimise marketing strategies
A good team player, proactive in driving results. Able to work multi-task and under pressure
Able to excel in fast-paced and dynamic environment with tight deadlines

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Senior Hong Kong Expatriate Marketing Officer (歡迎內地新來港專才申請)

Job No: HKTV489 Location: Hong Kong Employment Status: Full-time Closing Date: 30 May 2025 HKT

Personal Details * Required field

Questions

Job No: HKTV489

Location: Hong Kong

Employment Status: Full-time

Closing Date: 30 May 2025 HKT