Senior Marketing Officer (Wet Market Express)

Job No: HKTV502
Location: Hong Kong

What You will be Doing

  • Formulate and execute comprehensive marketing strategies, including CRM, SEO, campaigns, and other marketing initiatives, to drive customer acquisition and retention.
  • Enhance the end-to-end customer experience, identifying opportunities to improve customer satisfaction and loyalty through effective marketing strategies and initiatives.
  • Collaborate closely with the IT and product management teams to enhance the Wet Market Express product, ensuring it meets the evolving needs of customers, and optimizing the overall customer experience
  • Enhance/develop the content of in-app display of your product category and other marketing channels, including eDMs and push notification
  • Assist in planning and developing the social media content for different platforms (e.g. Facebook, Instagram, YouTube) to cope with the fast changing trend
  • Bring creativity and innovation to marketing initiatives, exploring new approaches and channels to engage target audiences, differentiate the brand, and stay ahead of market trends.
  • Liaise effectively with different internal teams, fostering strong cross-functional collaboration and communication.
  • Manage the team's key performance indicators (KPIs), tracking progress, and implementing strategies to drive performance and achieve marketing objectives.
  • Handle Ad-hoc projects and tasks as assigned

Who is our Right Fit

  • Bachelor degree is a must, preferably in Marketing and Business Administration field
  • 1-3 years of working experience in marketing or sales related discipline.
  • Work experience in product marketing, eCommerce, online business, startup or agency is an advantage
  • Familiarity with design, video editing tools is a plus.
  • Creative and well-organized with excellent analytical and problem-solving skill
  • Excellent communication and presentation skills
  • Able to excel in fast-paced and dynamic environment with tight deadlines
  • A good team player, proactive in driving results. Able to work multi-task and under pressure
  • Proficient in Chinese and English
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