Digital Marketing Officer (Business Development)

Job No: HKTV506

Location: Hong Kong

Employment Status: Full-time

Closing Date: 19 Jul 2025 HKT

What Will You be Doing

Develop and implement marketing strategies and campaigns with a passion for marketing.
Develop and execute performance-driven digital media strategies and plans.
Stay up to date with the latest news and developments in digital media channels (SEM, Display, Programmatic, Social Media) to maintain a strong understanding of performance marketing trends and advancements.
Collaborate closely with in-house stakeholders, including the sales team, business intelligence team, IT team, design team, etc., to achieve business and marketing KPIs.
Work with external partners (e.g. digital media agency) to deliver media performance KPIs.

Handle digital media planning, buying, and backend operations of channel platforms such as Google Ads and Facebook Ad Manager, including campaign setup and optimization when necessary.
Monitor the development of digital ad campaigns and track all objectives and related KPIs.
Responsible for driving customer acquisition and retention.
Execute on CRM program operations including data analysis, customer segmentation, promotion initiatives, reporting and insight sharing.
Facilitate the delivery of CRM strategy, focus on customer satisfaction and special treatments for different customer segments.
Facilitate development of CRM automation tools and formulate technical and application strategies.
Work closely with cross-team members including marketing, IT, external vendors to ensure quality implementation and maintenance of marketing automation tools.

Who is Our Right Fit

Degree holder in marketing, business, or related discipline.
Minimum of 2 years of experience in digital marketing or eCommerce.

Knowledge in digital ad implementation with Google Ads / Social Media / Google Analytics / SEO.
Advantageous to have Salesforce.com Marketing Cloud experience including Journey Builder, Cloud Pages and Data Connector development, and Google Analytics knowledge.
A highly motivated self-starter with good planning and time management skills.

Able to excel in fast-paced and dynamic environment with tight deadlines.
Self-motivated, result-oriented team player with demonstrated ability to work effectively on cross-functional teams.
Excellent interpersonal skills with good communication skills in both English and Chinese.

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Digital Marketing Officer (Business Development)

Job No: HKTV506 Location: Hong Kong Employment Status: Full-time Closing Date: 19 Jul 2025 HKT

Personal Details * Required field

Questions

Job No: HKTV506

Location: Hong Kong

Employment Status: Full-time

Closing Date: 19 Jul 2025 HKT