Assistant Marketing Manager
Job No:
HKTV548
Location:
Hong Kong
What You Will be Doing
Reporting to the Marketing Director, the Assistant Marketing Manager will
- Build a yearly Strategic framework with key directions and priorities
- Provide initiatives and promotion ideas to achieve KPIs on GMV through data analysis and insight
- Lead the growth for key product categories
- Closely monitor the market trend and competitor information and make suggestions on merchandise and marketing campaigns
- Analyze customer portfolio and behavioral patterns in different stages to design relevant content and promotions to develop customers’ stickiness to HKTVmall
- Make use of marketing analytics and automation tools to create personalized marketing campaigns and customer journeys
- Ensure campaign efficiency measurements and ROI of promotion investment
- Foster, lead and drive the synergies around CRM with merchant partners with a client-centric approach to grow their business in our platform
- Ensure solid interaction and communication with the heads of the sales team, advertising team, live shopping channel team, product management team, etc, for 360 alignment
Who is Our Right Fit
- Over 5 years of working experience in marketing, e-commerce, strategic marketing, or a related discipline
- Work experience in eCommerce, online business, and related product categories
- Strong analytic skills and strategic and visionary
- Excellent interpersonal, influential, and problems solving skills
- Able to think holistically and connect the dots
- Excellent team player, Agility, flexibility, adaptability
- Open-minded, and stable to drive innovation and excellence under pressure