Marketing Officer - Travel Retail (Mainland Business) - Welcome Fresh Graduates
Job No:
HKTV609
Location:
Hong Kong
We are seeking a Marketing Officer who is passionate about travel, eCommerce, and digital marketing. You will play a key role in driving product marketing initiatives aimed at tourists, encouraging them to shop on HKTVmall and related platforms. This role is ideal for a creative and data-driven marketer looking to make an impact.
What Will You Be Doing
- Develop and execute marketing plans targeting travelers visiting Hong Kong
- Promote products and services on HKTVmall and associated platforms through engaging content
- Conduct market research and competitor analysis to identify trends and insights
- Draft and manage content for social media platforms, especially those targeting Mainland Chinese tourists (e.g., Xiaohongshu, WeChat, Douyin)
- Maintain and update product listings and information on the HKTVmall app and associated platforms
- Support in creating visual materials and graphics for digital marketing campaigns
- Collaborate with internal teams and external partners to optimize marketing performance
Who is Our Right Fit
- Degree or above in Marketing, Communications, Business, or a related field
- 1–2 years of relevant marketing experience preferred
- Strong writing skills in Chinese and English; Mandarin proficiency is a plus
- Proficient in design tools such as Canva, Adobe Photoshop, or Illustrator
- Familiarity with social media platforms popular in Mainland China is a strong advantage
- Detail-oriented, creative, and able to manage multiple tasks independently
- A proactive, flexible team player with a growth mindset
- Fresh graduates with strong portfolios also welcome