(Senior) CRM & Digital Advertising Marketing Officer (Wet Market Express)

Job No: HKTV697
Location: Hong Kong

What You will be Doing

  • Own promotions from concept to delivery — defining campaign objectives, messaging strategy, and execution timeline
  • Produce or art-direct visual assets and artwork for campaigns across digital ads, email, social media, and landing pages
  • Develop and execute CRM strategies across CRM, Whatsapp, push, and in-app channels
  • Design and optimise automated lifecycle journeys (onboarding, upsell, win-back) using customer segmentation data
  • Run A/B tests on content, journeys, and send times; translate findings into improvements
  • Plan, launch, and optimise paid campaigns across Google Ads, Meta, LINE, and other platforms
  • Manage budgets and bid strategies to hit CPA, ROAS, and CPL targets
  • Brief and iterate on creatives and landing pages with the creative team
  • Oversee pixel/tag implementation and data integrity across ad platforms
  • Deliver regular reports with clear insights and stakeholder recommendations
  • Managing multiple projects simultaneously and meeting deadlines under pressure
  • Adapting quickly to shifting priorities, platform changes, and market conditions

 

Who is our Right Fit

  • Bachelor degree is a must, preferably in Marketing and Business Administration field
  • 3–6 years of hands-on experience in CRM/lifecycle marketing and/or paid digital advertising
  • Proficiency with a major CRM/marketing automation platform
  • Proven track record managing Google Ads and Meta Ads campaigns with measurable ROI
  • Strong analytical skills; comfortable with GA4, Excel/Google Sheets, and attribution models
  • Excellent written and verbal communication in English; Mandarin is a strong plus
  • Familiarity with data visualisation tools (Looker Studio, Tableau, Power BI)
  • Familiarity with AI tools for marketing — LLMs for copywriting (e.g. ChatGPT, Claude), AI creative tools (e.g. Canva AI) or AI features within ad and CRM platforms is a plus
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Privacy Acknowledgment

The personal data collected will be used by Hong Kong Technology Venture Company Limited or any of its subsidiary, associate or holding company of any of them (“the Group”). The purpose is to assess your suitability for the position you have applied for and / or for similar vacancies in the Group. After the selection process, the data may be used for determining preliminary remuneration / benefits package, staff administration and career development. All applicants who are invited for interview will be required to fill an Employment Application Form provided by the Group. The form should be completed and failure to provide any data may influence the processing and outcome of your application. The personal data of unsuccessful applicants will be retained for a maximum of 6 months for future recruitment process. When there are same or similar vacancies, which require similar background as the applicant’s, we will consider the applicant’s suitability for the relevant posts. Under the Personal Data (Privacy) Ordinance, you have a right to request access to, and to request correction of, your personal data in relation to your application. If you wish to exercise these rights, please complete a “Data Access Request Form” prescribed by the Privacy Commissioner for Personal Data and forward it to the Head of Talent Management Department (Group). If more information is to be given to the Group in order to process your request, the information must be in writing.

個人資料收集聲明 : 香港科技探索有限公司、其附屬公司、聯繫公司及控股公司（下稱「本集團」）只會將求職者的個人資料用於評估求職者是否適合擔任所申請的職位或類似職位，同時在求職者獲甄選出任該職位時，用作釐訂初步的 薪酬/福利方案，以及用作員工行政和事業發展。求職者如被邀請參與面試，必須填寫本集團提供之《職位申請表格》。申請表之內容必須正確無誤，如申請人未能提供申請表上所需資料，可能會對該申請的處理及結果有所影響。 落選求職 者的個人資料將會保留最多6個月以作日後招聘之用。如在此期間本集團有同樣或類近職位空缺，而落選者之履歷合乎資格，本集團將會重新考慮落選者之申請。 根據《個人資料(私隱)條例》，求職 者有權要求查閱及更正申請表上所填報的 個人資料。如欲行使此權利，求職 者請填妥由個人資料私隱專員公署提供的《查閱資料要求表格》，並遞交至人才管理部（集團）主管。若求職 者欲給予後補資料，請以書面方式通知本集團。


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