Senior Marketing Officer (Core Business)
Job No:
HKTV734
Location:
Hong Kong
What Will You be Doing
- Lead data-driven customer acquisition and retention strategies to drive sustainable business growth
- Design and deliver personalized customer journeys, including tailored product recommendations and search experiences
- Plan, execute, and continuously optimize marketing campaigns, refining CRM best practices based on performance results
- Develop and execute e-commerce strategies and campaigns that drive traffic, conversion, and sales in line with business goals and KPIs
- Analyze customer data, consumer behavior, and market trends to uncover opportunities and recommend improvement plans
- Partner with cross-functional teams — sales team, IT, and external vendors — to implement and optimize marketing automation tools
- Track and evaluate key performance metrics to measure campaign effectiveness and inform strategy
- Support ad-hoc projects and tasks as required
Who is Our Right Fit
- Bachelor’s degree in Marketing, Business Administration, or a related discipline
- Minimum 4 years of e-commerce experience in marketing or CRM
- Practical expertise in integrating AI tools into daily marketing and e-commerce operations
- Energetic individual with a strong sense of initiative, drive, and self-motivation, capable of working independently
- A team-oriented player with outstanding communication and interpersonal skills for effective collaboration with internal and external stakeholders
- Able to thrive in a fast-paced environment and manage multiple tasks under tight deadlines