Marketing Coordinator
Job No:
IG193
Location:
Melbourne, Australia
Intrepid was founded to create a style of travel that could benefit both travellers and the places and people they visit. Almost 30 years later, this is still integral to who we are and what we do. As we’ve grown into the world’s largest adventure travel company, we’ve learned the more we grow, the bigger difference we can make in the world.
The Intrepid Group now comprises of four tour operator brands, more than 20 destination management companies, a not-for-profit foundation and over 1,800 global staff and leaders. In 2018 we became the world's largest travel B Corp, which means we're committed to being a business that benefits both people and the planet.
Just like any good journey, ours is still going - with new adventures and new friends along the way. And although we’re a bit larger these days, we’re still run by travellers, for travellers. And we always will be.
For more information, head to https://www.intrepidgroup.travel/
Job summary
The APAC Marketing team is a collaborative and dynamic team. We are seeking individuals who are highly motivated and high performers. With an open and flexible work environment, we measure success more so on impact and innovation rather than hours in a day. We aim to provide ample opportunity for internal growth and development, while offering fantastic benefits and one free trip every year.
A team all-rounder, the Marketing Coordinator role is responsible for assisting in the development, organisation and implementation of the Intrepid Group brand’s marketing strategy to ensure a well-planned and exceptionally organised approach to multi-brand marketing.
The role will provide marketing support specifically to the digital marketing team and will be responsible for the day-to-day coordination and delivery of marketing campaigns and activities. The role will include managing all website updates including building landing pages and website merchandising to support tactical and brand campaigns. Along with supporting partnership campaign activities as well as a healthy dose of marketing admin too – all with the objective of driving sales, growing brand awareness, increasing database acquisition and ultimately resulting in conversion growth.
Who are you?
- Tertiary qualified in marketing, business or similar preferred
- Some experience in marketing with a level of insight into digital marketing techniques and their applications
- Knowledge of the Australian travel market and broad personal
- travel experience would be preferable but not essential
- Experience in social media advertising, Facebook Business Manager, Google AdWords and Google Analytics preferable but not essential
- Experience building templates and components in a CMS desirable but not essential
- Competent in use of Microsoft office products
What will you be doing?
- Website content coordination and implementation including creating campaign and competition landing pages and merchandising to support tactical and brand campaigns
- Reviewing and monitoring website for improvements based on performance and needs of the business
- Keeping up to date with user experience and web usage trends to influence the way landing pages are built
- Perform tests and analyse results to improve conversion rates
- Supporting the execution of 3rd party acquisition driving promotions to ensure we deliver on our database growth targets
- Assisting in the management of all paid social media campaigns across all brands. Including setting up the ads, optimising as the campaign progresses and reporting
- Produce regular reports that are accurate and capable of guiding our digital spend and activity
- Monitoring and coordination of the digital marketing budget throughout year
- Assist with the set up and scheduling of digital marketing campaigns
- Acting as a support to the wider marketing team to help achieve business goals
- Build strong relationships with the digital agency and partners and support them on campaign set-up, performance and reporting
Applications close 19 January 2019
Please view the Job Description for more information
