ABOUT THE ROLE

This role will be responsible for establishing and co-ordinating the execution of our marketing and content initiatives across all our online digital and social channels. This role requires creativity, fun, initiative and organisational skills. The role will be 2-3 days per week with flexibility and opportunity to work from home!

KEY RESPONSIBILITIES

• Coordinate the end-to-end delivery of marketing campaigns across social media platforms to drive brand awareness and engagement.
• Manage the day-to-day marketing calendar and ensure key-dates for campaign launches are met. 
• Use your initiative to create and plan content for upcoming events on the calendar.
• Content planning, copy writing and scheduling and responding to posts across various social media platforms – Instagram, Facebook, LinkedIn, TikTok & Pinterest.
• Assist with monthly on-site campaign photoshoots, e-comm shoots and video shoots (where necessary) to create a strong photo catalogue for use across multiple channels that strategically align with the brand.
• Identify and nurture relationships with influencers and ambassadors for the brand.
• Plan and coordinate eDM marketing including briefing the creative layout and create the copy to support execution of the plan.
• Help to drive results and conversions in our launches and promotions, with fresh and engaging content and ideas.
• Manage and monitor success across various social media platforms to ensure KPIs are delivered.
• Co-ordinate social media events and activations seamlessly, being the primary contact.
• Support and lead other traditional marketing initiatives as required as the brand grows and develops over time.
• Be flexible and curious in your approach, knowing that this role will adapt and pivot to suit a dynamic and evolving business.

About you

As an integral part of the team, you will be an effective team player that can manage multiple priorities with proven experience working in a fast-paced environment.

We are looking for a candidate with:

• Minimum 1 year experience in social media management and content creation
• Proven track record of creating engaging content that drives brand awareness and engagement
• A strong understanding of social media platforms, algorithms and best practices
• Proficiency in graphic design and video editing software
• Excellent communication skills, eye for detail and creative mind-set
• Experience using social media platforms for advertising and paid campaigns
• Knowledge of SEO and content marketing strategies, familiarity with analytics tools and reporting tools
• Tertiary qualification not mandatory but favourable