Digital Marketing Specialist
Job No:
KAP1342
Location:
Sydney
- Permanent full-time position based in Sydney
- Work flexibly – work from home and the office each week
- 26 days’ annual leave, including one for your birthday
Role
We have an exciting opportunity for a Digital Marketing Specialist who will play a pivotal role in driving leads to the business and increasing the market share of Kaplan Professional.
You will lead the implementation and delivery of all digital marketing campaigns through a variety of multimedia channels, including email communications, SMS, website, mobile, email, SEM, SEO, onsite display ads and social media, as well as have full responsibility for the ownership of the current website and development/implementation of new website, along with implementation of further digital marketing initiatives.
Responsibilities
- Supporting the Product Marketing Managers on delivering digital marketing campaign strategies
- Execution and measurement of effective communications campaigns with a focus on email management
- Continually update and manage the upkeep of the company website along with management of development future improvements
- Liaising with agency on media plans (e.g., SEM & SEO) to assist campaigns and generate leads
- Work with key stakeholders to plan and deliver a new and refreshed desktop and mobile responsive company website
- Improving the digital experience across all platforms to increase customer engagement
- Driving and monitoring new initiatives to improve lead generation
- Being a productive member of the Kaplan Professional team by displaying the company values through your day-to-day role
Requirements
- 2/3-years’ experience in a digital marketing related area (essential)
- Proven website management experience and excellent knowledge of working with CMS (WordPress) (essential)
- Experience in email campaign management such, Sales Force Marketing Cloud
- Understanding of Google AdWords, Google Analytics, Facebook and social media platforms (essential)
- Ability to manage third party relationships such as digital agencies and developers
- Understanding of HTML, CSS and JavaScript (essential)
- Proven SEO and SEM management and reporting
- Excellent oral and written communication skills
- Ability to work with data – list extraction and manipulation
- Excellent attention to detail
- Deadline driven
- Copywriting and editing experience (desirable)
- Tertiary qualifications or equivalent in marketing, digital or communications (desirable)
Kaplan Professional
Kaplan Professional is Australia’s major provider of financial planning, applied finance, real estate, mortgage broking, insurance & leadership online higher education, vocational education and corporate courses and programs. Our Sydney office, by Wynyard station, comprises around 150 people who work in a range of professional and academic roles. We also have staff in other locations around Australia, both in office environments and working remotely.
Join us at Kaplan & enjoy a great benefits package, our friendly work culture, & our support of our peoples’ personal, professional & academic development.
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