Field Sales Deli Specialist
Job No:
Primo70
Location:
Sydney & Brisbane
Primo Smallgoods
Field Sales Deli Specialist
Sydney & Brisbane
Primo Smallgoods is the largest producer of Ham, Bacon and Smallgoods in Australia. From humble beginnings, we have gone on to become a household name. We thrive on our ability to provide quality products to our customers on a national and international scale while supporting innovative manufacturing solutions within the Australian and international market. Primo is now part of the JBS Group, Australia’s largest meat processing company and globally the second largest food company.
Two new opportunities have emerged for Field Sales Deli Specialists to join our Sales team, one based in NSW and the other in QLD. Reporting to our Category Manager you will be responsible for ensuring the best possible store level representation of our brands within our retail partners, in line with the overall Marketing and Sales Strategy.
Key
- Educates store level staff within our retail partners on Deli products and merchandising, helping to ensure the presentation of our brands at store level to consumers is optimised.
- Ensures ranging, promotional and display compliance at store level.
- Uses strong relationships, product knowledge and salesmanship to deliver over and above support for Primo products within stores.
- Reports back useful information on issues and competitor activity to line manager.
- Builds effective relationships with key contacts within stores to help ensure objectives are met.
- Helps build store staff knowledge about Primo products so that they can in turn educate and up-sell to their customers. Effectively and persuasively imparts knowledge of product usage and how best to merchandise and display our range of Deli Smallgoods to store level staff.
- Drives product distribution to ensure 100% ranging compliance in retail chains and independent retailers. Ensures first class speed-to-market of new products.
- Secures tie up to Primo sales and marketing initiatives at store level and leverages to secure over and above support from stores. Distributes and installs point of sale material as and where appropriate within stores.
- Ensures that the price promotional program is executed in line with expectations. Pre-sells upcoming promotional activity, and helps build displays as required. Utilizes promotional program to secure over and above display support. Reports non-compliance to mandated promotional activity to line manager.
- Ensures optimal representation on shelf for Primo brands. Ensures tie up to planograms (assistance with planogram implementation may be required). Secures additional range and space support within Independent retailer stores. Advises Independent stores on optimal ranging to grow store level sales and profit.
- Effectively and proactively manages non-compliance problems by building strong relationships with store managers (as well as deli and chiller case department staff).
- Provides timely advice to head office on competitor activity, product quality issues, compliance issues and any other problems that cannot be resolved at store level.
It is agreed that the above is a summary of the key objectives of the role of Field Sales Deli Specialist and it is accepted that this description does not include the marginal functions of the role that are incidental to the performance of the job. This job description does not state or imply that the above duties and responsibilities are the only duties and responsibilities to be performed by the Field Sales Deli Specialist. The Role is required to perform any other job related duties as directed by the Company.
Excellence in JBS Australia:
- Help us improve the way things are done and identify improvement opportunities
- Participate in staff review processes
- Know and be familiar with company processes, operating procedures and policies for your role
- Meet all requirements as stated in the Primo Employee Handbook
Occupational Health & Safety:
- Report all workplace incidents, accidents and near misses immediately.
- Report all hazards immediately to appropriate individual depending on location. Hazards encountered on a Primo site shall be reported to appropriate Primo staff immediately. Hazards encountered in retail stores shall be reported to store staff immediately. Serious hazards / near misses encountered in retail stores shall be reported immediately to line manager as well as store staff.
- Rectify minor hazards that can be safely controlled on Primo sites.
- Maintain awareness and comply with Primo Occupational Health and Safety practices.
- Maintain awareness and comply with relevant retail store Occupational Health and Safety Practices.
Key Relationships / Interfaces
- Internal: Category Manager (line manager), Category Analyst, Retail Business and Account Managers.
- External: Store level contacts including Store Managers, Deli, Perishables and other store department managers and their subordinate staff as appropriate.
Skills/Competencies/Experience:
- 3 years experience in retail grocery sales and merchandising. Strong working knowledge of grocery store operations.
- Strong interpersonal and communication skills are essential.
- The ability to effectively sell, persuade and effectively counter rejections and knock-backs is a must.
- The ability to form strong and effective working relationships with in-store contacts is a core element of job success.
- Must be highly organised, with the ability to plan and prioritize to efficiently manage own time.
- Must have enthusiasm, energy and resilience.
- Able to work on own initiative and as a team player.
- Full drivers licence.
- Willingness to travel to meet job requirements in-state. Some interstate travel may be required from time to time.
Limits of Authority:
- Comply with all authority limits as per operating procedures, instructions and policies.
- Comply with all rules, requirements and regulations set down by retail partners when operating within retail stores.
- May not make statements to the press / media without approval of the Corporate & Regulatory Affairs Manager
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