General Manager - Funding and Brand

About The Company

GirlGuiding New Zealand has a mission to enable girls and young women to develop into confident, adventurous and empowered leaders in their local, national and global communities. GirlGuiding New Zealand was the first Girl Guide/Girl Scout organisation in the world and has a proud history of helping to grow resilient, capable young women.

About The Opportunity

This is an opportunity for a senior leader to shape the direction of Fund Development, Marketing, Communications and Brand at an iconic national charity. You'll be stepping into a department ready for a fresh lens and strategic thinking. You’ll have the mandate to grow and transform a powerful legacy brand into an organisation that will thrive long into the future. You’ll be engaged in relationship-building with key stakeholders, working closely alongside the Chief Executive, delivering meaningful and enduring connections for the organisation.

This is a full time, hybrid role based in Auckland. This role works from the GirlGuiding New Zealand Auckland Office in Mt Eden at least two days per week, and remotely the rest of the time.

Some of your responsibilities will include:

• Masterminding compelling marketing campaigns designed to grow and transform engagement with this much-loved national charity
• Overseeing effective communications with many audiences, across internal and external stakeholder groups
• Leading and optimising multi-channel fundraising campaigns to engage and grow an individual giving donor community
• Using data-driven insights to enhance campaign performance
• Creating exceptional donor journeys that inspire long-term support
• Leading all aspects of the fundraising programme, including bequests, sponsorship and major donor giving
• Building long-lasting, valuable relationships with partners

About You

The successful candidate will have:

• 5+ years of leadership experience
• 10+ years expertise in brand, communications and fundraising
• Understanding of or experience working in the not-for-profit sector
• Natural storytelling ability and can communicate the mission with clarity and impact
• A love for data and the key role it plays in effective fundraising
• Strong relationship-building skills and attention to detail
• Be committed to Te Tiriti o Waitangi principles

You will also have:

• Relevant tertiary qualifications in Marketing, Communications, or Advertising
• Experience managing successful fundraising campaigns targeting corporate sponsors, major donors, and monthly contributors
• Strong communication skills, both written and verbal, suited for diverse settings
• Financial management and budgeting capabilities
• An understanding of the needs and expectations of girls and young women

What's in it for You?

• Great Opportunity to Earn in a Supportive & Fulfilling Environment
• Open & Positive Culture Where Staff Input is Encouraged & Collaboration is Key
• Enjoy a Diverse & Varied Role & Opportunities for Future Career Development
• Company with a Customer-Centric Continuous Improvement Approach  
• Hybrid Work Options: Enjoy Flexibility Between Office & Remote Work
• Thrive in a Collaborative and High-Performing Environment
• Meaningful Impact: Make a Real Difference in the Lives of Young Women
• Build on Existing Fundraising, Brand, and Communication Strategies
• Immediate Start Considered for the Right Candidate

Apply today and don't miss out on starting this opportunity as soon as possible!