Marketing & Communications Manager

About The Company

GirlGuiding New Zealand is a not-for-profit organisation that provides a supportive environment for girls and young women to learn new life skills, build self-confidence, and develop their leadership skills. The organisation has a rich history in New Zealand, dating back to 1908 when the Peace Scouts for girls began. In 1928, Peace Scouts became GirlGuiding and New Zealand joined the World Association of Girl Guides and Girl Scouts (WAGGGS) as a founding member. Today, New Zealand is one of 150 countries that belong to the association.

What's in it for You?

• Great Opportunity to Earn in a Supportive & Fulfilling Environment
• Hybrid Position | Minimum of 2 Days per Week in the Auckland Office 
• Part Time Role with Flexibility | 30 Hours per Week
• Small, Friendly & Successful Team with Daily Connections Through Teams
• Open & Positive Culture Where Staff Input is Encouraged & Collaboration is Key
• Enjoy a Diverse & Varied Role & Opportunities for Future Career Development
• Company with a Customer-Centric Continuous Improvement Approach  
• Immediate Start Considered for the Right Candidate

About The Opportunity

The main responsibilities of this role are to work closely with the GM – Funding and Brand to develop and implement marketing strategies that position GirlGuiding New Zealand as the leading organisation for girls and young women in Aotearoa. The role also involves creating clear, compelling communications for a range of stakeholders and providing expert strategic advice and leadership in both proactive and reactive public relations.

Some of your key responsibilities will include:

• Lead and execute the marketing and communications strategy to support GirlGuiding New Zealand’s goals, ensuring alignment with organisational priorities.

• Develop and implement a content strategy, supporting the creation of compelling LinkedIn blogs, social media posts, email campaigns, and thought leadership.

• Design and oversee multi-channel marketing campaigns, maximising impact and return on investment across all platforms.

• Manage marketing budgets and spend allocation, ensuring effective investment in campaigns, content, and digital initiatives.

• Create, write, and proof high-quality content tailored to target audiences, including press releases, speeches, websites, blogs, governance reports, and emails.

• Oversee all digital marketing activities, including SEO/SEM, websites, email marketing, social media, content marketing, and paid advertising.

• Use data-driven insights, AI tools, and analytics to optimise marketing performance and support continuous improvement.

• Develop and maintain strong stakeholder relationships, including with senior volunteers, alumnae, media professionals, and partners.

• Champion and support the GirlGuiding brand, contributing insights, creating engaging collateral, and equipping regional teams with recruitment resources.

• Provide leadership and HR support to direct reports, including coaching, performance reviews, on boarding/off boarding, and managing team workload in line with organisational values.

About You

The successful candidate will have:

• Strong copywriting, brand, digital marketing and communications skills
• 3+ years of people management experience
• Bachelor’s Degree (or higher) in Marketing, Communications or other relevant
field
• Strong time management and prioritisation skills
• Excellent attention to detail
• Strong data analysis skills and experience maximising ROI
• A positive, “can do” attitude

It would also be desirable if you have:

• Previous management experience in the Not for Profit sector or a community-focused role
• Previous experience working in a fast-paced commercial sector environment
• Previous experience marketing events and new product launches

Please apply today and don't miss out on starting this rewarding opportunity as soon as possible!