Marketing Specialist - Lead Generation

About The Company

Our client is a trusted provider of electrical and security services across Greater Sydney and the Illawarra, with over 10 years of industry experience. The company delivers high-quality solutions for residential and commercial clients, including installations, maintenance, renovations, and new construction projects. Known for their reliability, professionalism, and transparent pricing, they offer 24/7 support with a team of licensed electricians committed to efficient, clean, and high-standard workmanship, backed by a lifetime workmanship guarantee. 

About The Opportunity

The primary purpose of this position is to generate consistent, high-quality leads and manage the full funnel from ad to conversion.

This is not a general marketing role: it is suited to someone who enjoys testing, optimising and scaling campaigns based on performance.

Some of your responsibilities will include:

• Managing and optimising paid ad campaigns across Meta (Facebook & Instagram) and Google
• Creating and testing high-converting offers
• Building or coordinating landing pages that convert
• Tracking and analysing campaign performance
• Continuously testing creatives, audiences, offers and funnels
• Scaling successful campaigns and improving underperforming ones
• Driving both lead volume and lead quality
• Creating social media content and managing platforms
• Supporting graphic design and video editing

About You

The successful candidate will have:

• 4+ years’ experience in digital or performance marketing
• Proven experience in lead generation (not just brand awareness)
• Strong knowledge of Meta Ads Manager, Google Ads and conversion tracking
• Ability to think commercially and understand what drives conversions
• Experience creating or guiding offers, funnels and landing pages

It would also be desirable if you had:

• Strong copywriting skills for ads and landing pages
• Experience with funnel platforms such as GoHighLevel or ClickFunnels
• CRM and lead tracking experience
• Experience working with service-based businesses (e.g. trades)

What's in it for You?

• Be Part of a Growing Business With Strong Market Demand
• Work on Campaigns That Directly Impact Revenue & Performance
• Freedom to Test, Optimise & Scale Your Own Ideas
• Opportunity to Grow Into a Senior or Growth-Focused Role
• Dynamic Role Focused on Results, Not Just Marketing Activity
• Work With a Team That Values Performance & Innovation

Apply today and don't miss out on starting this opportunity as soon as possible!