Marketing Manager
Job No:
HKTV528
Location:
Hong Kong
What You Will be Doing
Reporting to the Marketing Director, the Marketing Manager will
- Utilize marketing analytics and automation tools to create personalized marketing campaigns and customer journeys
- Analyze customer portfolios and behavioral patterns at different stages to design relevant content and promotions that enhance customer loyalty to HKTVmall
- Closely monitor market trends and competitor information, providing recommendations for merchandise and marketing campaigns
- Ensure the measurement of campaign efficiency and the ROI of promotional investments
- Propose initiatives and promotional ideas to achieve KPIs on GMV through data analysis and insights
- Foster, lead, and drive synergies around CRM with merchant partners using a client-centric approach to grow their business on our platform
- Ensure effective interaction and communication with the heads of the sales, advertising and product management teams for comprehensive alignment
Who is Our Right Fit
- Bachelor's degree with over 8 years of experience in marketing, e-commerce, business, or a related field
- Experience in e-commerce, online business, and startups is a plus
- Proven track record in a marketing leadership role
- Strong analytical skills with the ability to use data to inform decision-making
- Excellent interpersonal, influential, and problem-solving skills
- Capable of thinking holistically and making connections
- Open-minded and resilient, able to drive innovation and excellence under pressure