Digital Marketing Executive

Job No: LDK140
Location: Brisbane

Position Purpose

Reporting to the National Marketing Manager, you will take the lead in providing digital marketing expertise supporting the business strategy and the delivery of business-critical digital marketing programs to achieve key targets.

 

Position Accountabilities

Responsibilities will include, but not limited to:

  • Planning and executing the digital marketing roadmap in consultation with key stakeholders to support the delivery of overall key business objectives
  • Lead the digital marketing strategy across all villages driving website traffic, lead generation, customer acquisition and branding via integrated and efficient multi-channel plans (including website, SEO, SEM, Affiliates, email marketing, marketing automation and social media)
  • Working closely with internal stakeholders to create consistent, compelling and optimised customer journeys & user experiences across the full suite of assets (offline & online) to maximise site traffic and increase sales conversions
  • Gathering and reporting on metrics to ensure digital channel adoption and increased customer engagement

 

Qualifications/Certificates

  • 5+ years’ experience in generalist marketing roles including at least 3 years of digital marketing experience within that
  • Bachelor’s degree in marketing or a related field
  • Demonstrated experience in developing digital reporting identifying benchmarks and targets to ensure continuous improvement over time, across multiple mediums
  • Google Ads certified
  • Google Analytics Academy certified

 

Professional Experience

  • Data-lead mindset in all things digital with the ability to uphold data integrity always
  • Demonstrated experience building automatic ROI reporting for marketing spend
  • Demonstrable experience leading and managing SEO/SEM, marketing databases, marketing automation, social media and display advertising campaigns
  • Demonstrated experience in website analytics tools (e.g. Google Analytics) including the ability to monitor and analyze website health, gathering insights to continually improve performance
  • Solid working knowledge of Marketing Automation tools (e.g. Hubspot, Pardot etc.) with a proven track record of creating nurture tracks and refining them over time, based on regular data insight analysis
  • Demonstrated experience in maintaining data integrity between Marketing Automation and CRM systems
  • Working knowledge of Salesforce Core / Sales Cloud & ability to pull reports and set up campaigns
  • Budget management experience
  • Demonstrated experience in people management, developing and supporting direct reports to ensure high performance, motivated, passionate team members
  • Adaptable to change and able to act rapidly and effectively when handling multiple projects with conflicting priorities
  • Ability to travel interstate regularly

 

Personal Attributes/Qualities

  • Embrace and embody our core values of Love, Decency and Kindness, demonstrating these in your work and behaviour by way of example to your direct reports, the Marketing team and the broader business
  • A team player
  • A positive, growth mindset
  • Enthusiastic and energetic
  • Genuine, honest and caring nature
  • Demonstrates humility and emotional intelligence
  • Demonstrates excellent initiative
  • Capable of operating with limited supervision when needed
  • Highly resilient and easily adaptable
  • Self-motivated and driven to achieve set KPIs
  • Has fun

 

Workplace Health and Safety

Workplace Health and Safety is everyone’s responsibility. As an LDK employee you are responsible for:  

  • Adhering to safe work practices and instructions
  • Demonstrating positive safety behaviours
  • Taking personal responsibility to maintain safety and wellbeing
  • Immediately reporting anything at work that is believed to be dangerous or hazardous

Not acting in a manner that places yourself or others at risk.

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Our Vision

LDK Seniors’ Living's vision is that all seniors in Australia will be treated with Love, Decency and Kindness on their ageing journey. We live, breathe and play by our 3 core values of Love, Decency and Kindness every day. We are proud that every aspect of our business revolves around these values and our vision to create a senior living option truly worth of Australian seniors, with a ‘one move’ promise.

Our employees are valued members of the LDK Family, whether they are a Registered Nurse or Personal Carer, a Cleaner, Administrator, or a Cook for our residents in our kitchen. Our ongoing commitment is to support and foster their growth and development, so together we deliver the best possible outcomes for our residents.

Please, only consider employment with LDK Healthcare if you feel as strongly about our vision and our values as we do.

Please contact the People & Culture team on 07 3739 4129 if you are having any issues completing your application.